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A Sneak Peek at Our New Look

Vision 2042 is a long-term strategy that takes everything The Ohio Masonic Home (OMH) has learned in its first 130 years of existence and uses it to prepare to be even more successful in the next 130 years. It includes making updates to the mission, vision, and values so they are more reflective of where the organization is at today and where it will be at in the future. At the same time, the visual identity of OMH is being updated so that the organization is prepared to move into the future without losing sight of where it’s been. These changes are important to you and to us at OMH and the Fraternity, and require a lot of time and effort, as well as the input of multiple stakeholder groups, digging into the mission and bringing the brand forward. Only part of the update to the visual identity is ready to share with you today, but more of the Vision 2042 changes will be announced in the coming months.

Since the founding of OMH, with Bushnell Hall being built in 1895, there have been shifts in the focus of the organization to best meet the needs of the community. As part of the evolution of OMH, the recognition in the community and identity have changed as well.

A few years ago, the decision was made to update the logo to the tree you see today. An acacia tree with roots, it symbolizes the connection to freemasonry and the Masonic values at the root of everything the organization does. The five sections of leaves at the top of the tree were designed to represent each of the three communities, The Ohio Masonic Home Foundation, and The Ohio Masonic Home Resource Center. The logo transition was an intentional choice by OMH to acknowledge their Masonic values and history while also seeming more welcoming and inviting to the community without Masonic ties to communicate that OMH exists to serve the whole community.

As a result of conversations with members of the Fraternity for Vision 2042, OMH was reminded of how important it was for the logo to feature a square and compass – so it’s being added. This logo won’t be used for a few more months because there’s still work being done to get everything ready for it to be announced and implemented. On this page you can see what the new logo looks like with the square and compass and tree together. Later this year this will replace the current logo on everything, but for now this is just a preview for you. Stay tuned to learn more about this and other changes on the horizon.

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