Over the last two years, Springfield Masonic Community has redefined its programming to fit the more active lifestyle demands of those moving to the campus. Residents of the campus are more engaged than ever, as they take part in the formation of clubs, events, programs and truly shaping what will be the best years of their lives. Creating and maintaining this active and engaging culture was just the first step.
Just as SMC had to redefine its programing, the campus had to make changes in its strategies and messaging to reach this active customer base. Now catering and appealing to the younger side of the 55 and better community, the avenues for reaching these folks included social media targeting, digital banners and a television commercial.
The television commercial aired the weekend of Labor Day, and drew almost instant attention. The market immediately noticed its fun, creative, out-of-the-box style in highlighting campus life at SMC. The commercial showcases how, at SMC, you are empowered to be what you want to be. You want to be an artist: join or teach an art class. You want to stay active: take a daily stroll around the campus or join the daily fitness classes. Whether you’re an athlete, a business woman, a biker, or a doctor, the commercial shows the world that, at Springfield Masonic Community, age is just a number.
Click here to view the commercial.
