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New Public Awareness Campaign: This is Ohio Freemasonry

The Grand Lodge launched a new public awareness campaign during the Annual Communication.

Market research shows that many people have heard of Freemasonry, but few know what it is. They do not know what Masons do or what they stand for. Perhaps, they remember their fathers or grandfathers were Masons. Perhaps they know the building down the street is the Masonic Lodge, but they do not have a clue what goes on behind its doors.

This a challenge but also an immediate opportunity. The research also shows men today are interested in joining an organization which has values and stands for integrity, toleration, and justice. Men are looking for fellowship and for ways to give back to the community. When they learn what Masonry stands for, they express an interest in joining.

Under the leadership of Grand Master Jess N. Raines, the Grand Lodge is launching a program to bring our name back before the public. After working with the marketing firm CBC, we decided to put the faces of our members before public. These would be real men from real lodges who, through their actions and activities, represented the best that Freemasonry has to offer.

The Grand Lodge officers were asked to recommend men from around the state, taking into consideration the different regions, ages, and backgrounds of our members. From this list, the Grand Lodge office narrowed the list to ten names, and the marketing firm selected the final five men for the initial campaign.

They are:
1. WB Del Braund, Brookville Lodge 596
2. WB Tyler Hawk, Fostoria Lodge 288
3. WB Cliff Nichol, Arts and Sciences Lodge 792
4. MWB Jess N. Raines, Valley Lodge 145
5. WB Jason French, Northern Light Lodge 40

This first phase of the campaign will run until the spring, and it is being rolled out to coincide with the announcement of Grand Master’s Classes to be held in 2019. While not advertising as such, the Grand Lodge hopes that it will make it easier for Masons to talk to their friends, family, co-workers, and others who might want to know more, and they can then point to the photo and say, “This is Ohio Freemasonry,” real men living good lives.

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