On July 22, 2018, Ohio Masonic Home's Parent Board held its quarterly board meeting at Western Reserve Masonic Community. One of the exciting accomplishments during the board meeting was an enhancement to the mission statement of the Ohio Masonic Home. The mission statement now aligns with our new branding strategy, which we will be rolling out by January, 2019. The revised mission statement now reads:
“We are the living expression of our Masonic Values – We serve as the trusted partner to help people age respectfully.”
Additionally, during this board meeting, exciting decisions were made establishing the foundation for the organization’s future strategic growth plans. We are thrilled to share these changes with you.
Browning – We received approval to expand the Water’s Edge Villas project. Breaking ground in the near future, we will be building eight brand new independent living villa homes.
Springfield – We received approvals to move forward on four major projects at the Springfield campus including:
Scottish Rite Studio Consolidations – We will be combining studio apartments (as they become available) into one and two bedroom apartments.
Iredell Conversion – We will be converting from independent living to assisted living apartments.
York Rite Remodel – We will be remodeling the 4th floor of the York Rite building from semi-private rooms to private rooms. Each resident will now have their own private bathroom.
HVAC and Fire Alarm Replacement – In the near future, we will be replacing the current steam tunnel heating unit and the fire alarm system in each of the buildings.
Western Reserve – We received approvals to take the next steps on three key projects at the Western Reserve Campus including:
Roofing – Replacing the roof on the existing facility.
Windows – Replacing the exterior windows on the existing facility.
Corridor Refresh – Updating the corridors throughout the existing facility.
These changes allow us to grow both internally and externally, provide more job opportunities in each of our markets, and fulfill the mission of the organization.
In August, Tom Maloney, Chief Operations and Financial Officer, traveled to each of the three campuses to provide insight on the current status of the organization and growth opportunities at each of the campuses. Included in the presentation, each associate received a glimpse of our new logo, new messaging, and new branding. These changes will allow the organization to strategically improve our competitive position in each of
our markets.
As you can see, the new logo is quite different than the previous logo. Through several months of research and collaboration with parent board members, the logo was updated to include the acacia tree. Each part of the logo was respectfully chosen to honor the Masonic Fraternity. The tree was selected to represent eternal life on our campuses. The roots exposed because our organization is deeply rooted in Masonic Values. There are five branches on the tree representing each of the three campuses, along with the Ohio Masonic Home Foundation, and the Ohio Masonic Home Resource Center. Lastly, we kept the traditional Masonic blue and brought in green (life and energy) and also orange (warmth and happiness). We now have one brand, one identity, and one message as we move forward in the market place.
To celebrate the rebrand, we will be holding events at each of the three campuses the first week of January, 2019. Each event will be open to the staff, residents, and surrounding community members. We invite you and your loved ones to attend one and/or all of the following events:
Springfield Masonic Community, Wednesday, January 2
Browning Masonic Community, Thursday, January 3
Western Reserve Masonic Community, Friday, January 4
Each event will be held from
5:00 P.M. to 7:00 P.M. at its respective community.
